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Lead sources differ in volume, cost and how ready the person at the other end is. The right choice depends on your ideal customer and on how quickly you need the first conversations.
Volume from lists, warmth from referrals.
Build your lead list →In short: in Romania, B2B leads come from six sources: (1) company lists filtered by CAEN code, county and size, (2) newly established companies, (3) public tenders, (4) LinkedIn, (5) referrals and events, (6) your own website. For a steady volume, the fastest source is a company list filtered by your ideal customer profile and checked before contact; referrals bring the warmest leads, but few of them and hard to plan.
Look at your ten best current customers and note what they have in common: field (CAEN code), area, turnover, number of employees, company age. These become the filters of your list. All the prospecting steps are in the B2B prospecting guide.
What you get, what it costs, how long until the first conversations and how warm the lead is.
| Source | What you get | Cost | First conversations | How warm the lead is |
|---|---|---|---|---|
| Filtered company lists | companies matching your profile, with contact details where available; on Firmeo, a custom selection in Excel | you pay once for the selection, no subscription; you see the price in advance | the same day | cold: the company does not know you |
| Newly established companies | companies just looking for an accountant, bank, IT, premises, marketing; on Firmeo, the weekly list by email | subscription for 3, 6 or 12 months | from the first week | cold, but with an immediate need |
| Public tenders | authorities that buy and companies that win contracts and look for suppliers; on Firmeo, email alerts for your fields and counties | from 449 lei/month, first 7 days free | from day one | real demand, with a deadline and a budget |
| the decision maker and what the company posts | free or a Sales Navigator subscription | a few weeks | lukewarm, if the message is personal | |
| Referrals and events | customers sent by other customers, contacts from trade fairs, chambers of commerce, associations | time, travel, participation fees | unpredictable | warm |
| Your own website | companies that find you themselves: forms, requests for quotes | content, SEO, ads | months | warm: they ask for a quote |
Firmeo prices exclude VAT. Times are indicative.
Four checks before the first call.
Phone calls made by a person and offers sent by post are allowed, provided you inform the person contacted; commercial emails and text messages require the recipient’s prior consent, including when the recipient is a company (Romanian Law 506/2004, Art. 12). Details in the GDPR guide for databases.
Short answers about B2B lead sources.
Choose companies by CAEN code, county and turnover, see the price in advance and receive the Excel file immediately after payment.
Start the selection → See tender alerts
