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What is the reason for leaving?
Data on Romanian companies is public: field of activity, county, turnover, number of employees, who runs them. Good prospecting does not mean calling at random, but choosing the companies that actually need what you sell.
Fewer calls, but to the right companies.
Start with the right list →In short: B2B prospecting in Romania takes five steps: (1) you define the ideal customer by CAEN code, county, turnover and number of employees; (2) you build the list from official sources, for example a Firmeo selection exported to Excel; (3) you check the companies (active, no large debts to ANAF); (4) you contact them through a permitted channel: phone calls by a person or post, and email only with the recipient’s consent (Romanian Law 506/2004, Art. 12); (5) you track every contact in a CRM. You find B2B leads in company databases built from the official registers, in the list of newly established companies, in contract award notices from public tenders and on LinkedIn, for the decision maker.
The same process, whether you sell software, services or equipment.
Which field (CAEN code), which area (county, town), which size (turnover, number of employees). Look at your best current customers: what do they have in common?
You filter active companies by these criteria and export the list to Excel. At Firmeo you pay only for the selection, with no subscription, and you see the price before ordering.
Remove companies that are inactive, insolvent or have large debts to the state. A check by CUI is free on Firmeo.
Phone calls by a person or offers by post: allowed, provided you inform the person contacted. Marketing email and SMS: only with prior consent. Details in the GDPR guide.
Record every contact in a CRM: who replied, what they asked for, when you follow up. Company data can go straight into your CRM through the API.
Five sources, each good for something different.
It has just been established. A new company has to choose an accountant, a bank, suppliers, a website, insurance. Whoever gets there first has an advantage.
It has won a tender. It has a contract to deliver and a budget: it is looking for subcontractors, equipment, transport.
Its turnover or headcount has grown. It is expanding, so it needs more: space, software, people, consultancy. You can see the financial indicators in the company profile.
A list that is too broad. “All companies in Bucharest” means hundreds of thousands of calls. Narrow it down by CAEN code and size.
Emails sent without consent. Law 506/2004 requires prior consent for company addresses too. Use the phone or post for the first contact.
Outdated data. Check the company’s status before contacting it: deregistered or insolvent companies do not buy.
No follow-up. Most B2B sales do not close at the first contact. Take notes and follow up.
Short answers about how to find and contact new customers.
Choose companies by CAEN code, county and turnover, see the price before ordering and receive the Excel file immediately after payment.
Start the selection → See newly established companies
